San Francisco International South Asian Film Festival3rd I

Film

BOMBAY CALLING

2:30 pm, Sunday, November 12th, Roxie Cinema, San Francisco
Admission: $8
Director: Samir Mallal and Ben Addelman
Country: Canada (2006)
Running Time: 95 min, DV
In English

 

 

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Bombay Calling is a look at the phenomenon of Western corporations outsourcing their call centers to India. " A sale is made on every call you make. Either you sell the client or he sells you a reason he can't. Either way a sale is made, the only question is who is gonna close? You or him?" Now imagine the same kind of close-or-die attitude in an Indian context."

The film is a window into globalization, from the inside, as developing nations get a taste of all-out capitalism. It also provides us a glimpse into the lives and motivations of some of the call center employees who are part of a new middle class Indian youth culture.

Bombay Calling
is a look at the phenomenon of Western corporations outsourcing their call centers to India. The film is a window into globalization, from the inside, as developing nations get a taste of all-out capitalism. It also provides us a glimpse into the lives and motivations of some of the call centre's employees who are part of a new middle class Indian youth culture.

The film highlights the struggle of eager new Indian telemarketers to perfect their American, British and Australian accents in order to make their unrealistic daily sales quota, while adopting the 'work hard - play hard' American mentality in the bars and dance clubs of Bombay.

Bombay Calling is an eye-opening, critical yet sympathetic insiders look at globalization in India, and the growing American dream--Indian style.

The film is driven by a lively music score and features great clips from Bollywood flicks "Main Hoon Na", "Dil Se" and "Crocodile Dundee 2.

 

 

Sponsors


Co-presenters:

NARIKA
Dholrhythms
Dhamaal
Asia Society Northern California
Global Exchange
UNAFF